Hi,
I’m Aaliyah Picanso
About
I’m Aaliyah – a content writer and digital strategist with over eight years of marketing experience who enjoys crafting real value for ambitious and hungry B2B and B2C brands.
As a dedicated marketing professional, I am passionate about collaborating closely with founders and brands to conceptualize and implement results-oriented content and strategies.
Focusing on organic and paid 360-degree growth techniques, I work diligently to deliver valuable brand insights and drive bottom-line impact, enabling companies to reach their full potential and surpass their goals.
My experience of traveling and living in multiple countries has inspired diversity in my work and individuality throughout my career and can be seen throughout my resume and portfolio.
PORTFOLIO
Check Out Some of My Work
Explore my diverse content creation for various brands.
Resume
Melville, New York
DIGITAL MARKETING MANAGER, NORTH AMERICAS REGION
As the Digital Marketing Manager for the Americas, my role is multifaceted and dynamic. I lead the strategic utilization of in-house marketing content to enhance customer lifetime value for sales while executing end-to-end website launch projects, ensuring alignment with brand messaging and SEO best practices. Directly managing content across social media channels, I optimize engagement and brand messaging. Additionally, I oversee the distribution of internal company news on an international scale to foster cohesion within the organization and create compelling articles and blog posts aimed at increasing brand visibility and driving organic traffic.
D3 LLC
April 2023 – Present
Hauppauge, New York
PRODUCT MARKETING MANAGER
PRODUCT MARKETING SPECIALIST
In this role, I am responsible for spearheading and taking ownership of messaging, branding and the go-to market strategy for newly released products. By working and establishing communication amongst various departments such as engineering and sales, I am able to discern the contents needed to support the launch and develop campaigns with assets including landing pages, product pages, emails, sales alerts, press releases and more. I have also leveraged this role to support digital initiatives, such as an increase of social presence and assist in the planning and execution of expos/tradeshows.
Vicon
December 2019 – March 2023
Farmingdale, New York
MARKETING COORDINATOR
Reporting directly to the Senior Global Brand Manager, I managed incoming asset requests for retailers, partnerships and the sales team. I developed campaigns, working with various departments and managed all materials created and executed new product launches – ensuring they are on brand and in line with the company vision.
BEDGEAR
September 2018 – December 2019
Melville, New York
SOCIAL MEDIA COORDINATOR
I developed and curated content strategies to elevate the image of the brand. By developing social campaigns and working closely with influencers, I was able to increase website traffic and engagement ultimately resulting in the increase of brand awareness and sales
GIGI NEW YORK / GRAPHIC IMAGE
February 2018 – September 2018
Hauppauge, New York
MARKETING ASSISTANT
As marketing assistant, I worked heavily with Photoshop and InDesign to create email campaigns and manage social media channels in an effort to discover the company’s demographic and increase brand awareness.
LUTHER SALES
August 2017 – February 2018
Paris, France
MARKETING COORDINATOR
As marketing coordinator for the Parisian couture brand, I worked heavily with branding and digital marketing. From assisting in styling photo-shoots to creating targeted strategies, this B2C was extremely entrepreneurial and allowed me to dive into different realms of the fashion industry.
VIGO PARIS
March 2014 – May 2017
Paris, France
SHOWROOM ASSISTANT
Working closely with the designer, I set up the showroom from start to finish. While also serving as a shoe model, I interacted with buyers and helped curate a look for their store that would communicate the brand’s identity.
CHELSEA PARIS
November 2015 – February 2017
EDUCATION
DOUBLE BACHELOR OF ARTS – GLOBAL COMMUNICATIONS AND PSYCHOLOGY
THE AMERICAN UNIVERSITY OF PARIS HONORS FALL & SPRING SEMESTER OF 2017
(2013-2017)
SpecialIties
Content Marketing
Social Media
Website Management
Digital Marketing
Analytical Skills
Branding
Contact
Let’s Chat!
EMAIL ME AT
CONTACT@aaliyahpicanso.com
LinkedIn
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